Success Metrics
Charts, not narratives.
The eight executive dashboards leadership will use to evaluate Tap to Connect end-to-end.
Lead Capture Rate
44%
+22 pts
Appointment Rate
14%
+8 pts
Enrollment Conversion
5.1%
+3.0 pts
Cost Per Lead
$15
-64%
Time to Follow-Up
2 hrs
was 72 hrs
Agent Productivity
+68%
6.2 hrs/wk saved
Marketing ROI
3.4×
68% attributed
Profile Engagement
3.2 actions
per tap